Intel Pentium Ad Campaigns
The bunny suit has always been synonymous with Intel-chip production, but the clean room outfits first entered the public’s imagination with a 1997 Superbowl ad featuring the Pentium processor with MMX technology. When asked if Intel will continue to produce bunny people ads, Dennis Carter said, “Because the fab workers really are the essence of Intel in a lot of ways, I think that we will continue to use the bunny people concept. Both in a fanciful way as we’ve used it, and in a more serious way. It won’t be the only kind of ad we do, but I think we’ll definitely continue in that vein.” The popularity of the late nineties’ bunny suit commercials led to mass production of “bunny people” dolls.
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